Sailing to Success
Challenge
As a large boat dealership, Highway Marine struggled with previous marketing efforts that did not account for their seasonal business model. The generic ad campaigns and poor targeting led to reduced success for their once-lucrative annual boat show.
Solution
We developed a tailored marketing strategy based on seasonal trends
quarterly advertising campaigns
Created quarterly advertising campaigns that aligned with their busy and slow seasons
Focused on Promotion of boat show
Focused ad spend on promoting their annual boat show to revive interest
Managed all aspects of the boat show
Managed all aspects of the boat show, including landing pages, signage, entertainment, catering, and branded merchandise
Results
- Tripled the number of monthly leads in the first quarter
- Increased conversions
- Ongoing preparations for the annual boat show are expected to further boost sales and engagement
